Wisconsin Madman Mark Madson


» Truck in the Tree

Have a look - Interstate 43 near mile marker 6
just outside Clinton, Wisconsin

It's a Truck... in the Tree...
for All the World to See!

Click Images for 8"x10" Printable Posters

» Enjoy these Printable Posters of My World Famous Truck In The Tree

What's That?

Perhaps you’ve seen pictures of my “Truck in the Tree” before on the Internet. Or, maybe you’re one of thousands of travelers daily who’ve seen this amazing landmark as you tool down Interstate 43 near mile marker 6, just outside Clinton, Wisconsin.

I’m the guy who put my 1959 1/2 ton Chevy Fleetside pick-up truck 50 foot up in a split forked tree – as a tree house for my son Luke.

The World Renowned
“Truck In The Tree”

When my son Luke told me he needed some help to build a Tree House, he had no idea what he was in for.

It seems as if the tree was made to hold my truck, because it fits perfectly between the two massive trunks of the tree. It fits so tight in fact, that Luke and his buddies had to crawl in through the windows, “Dukes of Hazzard” style.

Once they were inside, they could drive anywhere their imagination would take them. With the sounds of Interstate Highway 43 and the sway of the tree in the breeze, it wasn’t hard to make believe that you’re Peter Pan!

Of course, he had to provide his own engine sounds, while the radio played his favorite songs. The box of the pickup provides plenty of room to play, or to just lay back and watch the clouds drift by.

I got a rare opportunity to buy this 1959 1/2 ton Chevy Fleetside pick-up truck that was in mint condition. At first I planned to sell the truck for 10 times what I paid for it, but then as we worked on it, to get it ready to sell, it just started to grow on us.

It’s one of those neat old trucks that you can’t forget. Since I didn’t really have the time to restore it right away, I figured I’d store it in a safe place we could enjoy.

I like to come up with at least one creative new project every year.

In the five years before the Truck in the Tree I built “The World’s Most Famous Automobile Mail Box”, “The Answer is Blow’n In The Wind” big block Chevy engine weather vane, “The Make Hay While The Sun Shines” big block lawn mower, and “The Low Mower” lawn mower.

I also invented the Madson Crossfire distributor cap, and Madson Power Blasters, with cutouts that don’t leak!

The Truck in the Tree is located 8 miles east of Beloit

on the north side of Interstate 43 at the No. 6 Clinton Exit.

» Truck in the Tree Timeline:

» What's Next?

My “Truck in the Tree” has given me well over a million dollars in low cost, unique and very effective advertising. Call me at 608-295-5059 and we can do the math to see how it might benefit you, or your product.

Stop back to keep up with my new adventures!